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AkzoNobel - The Painters Project

Global e-commerce platform for professional painters

Project Summary



My Role

  • Concept
  • Creative Direction
  • User Experience Design (UX)
  • Visual & Interface Design (UI)
  • Workflow Optimisation 
  • Atomic webdesign Implementation


  • Multi-brand design
  • Language configuration
  • E-commerce checkout
  • Product filtering
  • Service centers
  • Paint job management


The Valley


Q3 2016

The Painters Project

I took part in the painters team mid 2016. We were set out to design a new global professional painters platform. Five countries took part in the pilot program.

We designed for an array of professional paint brands by AkzoNobel.

  1. Sikkens
  2. Dulux Professional
  3. Herbol
  4. Complementary brands

The brand pillars had one over arching theme:” Be proud of your painting result”. A connection was made with the painter app and painters were able to visualise their paint jobs before they started.

Color & Material

Choosing a base colour for a company that sells colour is challenging. We choose a dark blue for the professional side of the platform, as this conveyed the professional character best.

We Delivered

A full responsive design was delivered to the outsourcing company in India as html. Although some of our design team where in London, we managed quite well as we used Atomic design for our interactive UI Toolkit approach.

Mobile design

Desktop Design

I worked with Niels for over a year, but if feels as much longer due to how intense this period was.

I hired Niels as a Freelancer to initially do the the Visual Design for the consumer brand MVP, but I was tremendously wrong when I thought he would be limited to it. He did that with one arm and with the other he dived together with the team in huge amounts of data and researches and helped a lot in the UX and in many discussions of Digital transformation and the methodology used on the project development.

Niels also did the UX/UI for the professional brands that contained lots of challenges. Not limited to that, Niels is a extremely curious, open minded and creative professional with great skills to innovate and support digital projects.

For sure someone that I’m not only proud to have great conversations when it comes to trends and out-of-the-Box ideas and Startup projects, but to have as a friend. Definably someone that I would like to work again in my team and company.

Victor Soffiatti
Global Digital Marketing Manager

Other Projects

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