Hi! I'm Niels Kijf.

A freelance senior Conversational Experience Designer from Amsterdam.
Excited to demonstrate experience mapping, a novel approach to visualise and optimise your software ecosystem.


Learn as you go, interactive content that is blockchain ready.


Client testimonials

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Niels is super creative, constructive, and very inspiring, also taking a driving role in internal missionary work.

He developed an innovative design concept for Dirac, with conversational/assistant UI for both onboarding and continuous use.

Niels is a strong advocate for ergonomics and user friendliness. Last but not least, he can do all of this while also producing timely and complete deliveries.

Nilo Casimiro Ericsson
Dirac Product Lead

I worked with Niels for around 2 years when we were developing a new color system for our global customers. Niels re-designed the UX/UI and produced a great result. He is an easy-going and likable person and was a pleasure to work with. I strongly recommend Niels for freelance UX/UI projects.

Alan Cottenham
IT Manager / Valspar

I worked with Niels for over a year, but if feels as much longer due to how intense this period was.

I hired Niels as a Freelancer to initially do the the Visual Design for the consumer brand MVP, but I was tremendously wrong when I thought he would be limited to it. He did that with one arm and with the other he dived together with the team in huge amounts of data and researches and helped a lot in the UX and in many discussions of Digital transformation and the methodology used on the project development.

Niels also did the UX/UI for the professional brands that contained lots of challenges. Not limited to that, Niels is a extremely curious, open minded and creative professional with great skills to innovate and support digital projects.

For sure someone that I’m not only proud to have great conversations when it comes to trends and out-of-the-Box ideas and Startup projects, but to have as a friend. Definably someone that I would like to work again in my team and company.

Victor Soffiatti
Head of Data and Digital Media

Niels Kijf created a brand identity for our travel company Tears for Tigers Travel that exceeded expectations several times over.

Niels began the process by sitting us down in a very casual environment to interpret, understand and determine the fundamentals to the brand and the business.

The whole process was extremely natural and allowed the true elements and essentials to be told in the story, thus reflected in the identity of the company. From they’re a logo, brand shapes, business cards, marketing material and compliment cards were created.

Throughout the design process, Niels was attentive, efficient and a fantastic listener.

I highly recommend Niels for any company looking to create, design or identify their business.

Jack Baucher
Managing Director

Working with Niels on the responsive website of Kieskeurig.nl was great. He was very flexible in working hours and had a good understanding of our business and the goals our website has. He also has a good understanding of optimizing and designing for multiple screens from smartphone to tablet to desktop.

Sander Stricker
Product Manager Kieskeurig.nl at Sanoma Digital

Sr. UX/UI Designer

With a black-belt in network thinking.

I facilitate novel design workshops and design exercises to build humane software together.

Experience mapping, Emotion Mapping and Pain & Gain personas are a few of my favorites.

Designing Assistants, instead of applications is my mantra, as it transitions users into actors.

Let’s discuss projects, challenges and opportunities for your organisation.

I am available for new freelance adventures.

Looking forward to hearing from you.
Freelance Senior UX/UI Designer
Kind regards

Reach out

Available for UX consults, UX reviews or as hands-on partner for your design challenges.

Want to connect directly, message me on LinkedIn. 🚀

Humanizing software design means designing software that is better for people, and better at interacting with people.

To improve the overall impact of your software, it’s important to become aware of your design perspective.

By mapping your current offering using activity pairs – verbs, adjectives and nouns – your actual design perspective emerges.

Your activity pairs gives us the starting point to build a transition map to humanize your software design.

Intrigued? Want to increase your customer satisfaction, increase engagement and have more positive impact in people’s lives?

Book your free mini live class today.
Looking forward to hearing from you.
Freelance UX/UI Designer

30minute Mini workshop

Are you aware of your design perspective? Let's build your experience map. It's meaningful, educational, and free.

Want to connect directly, msg me on LinkedIn. 🚀

Humanizing educational content means designing interactive content that is playful and instructional at the same time.

It’s time that we build personalized learning platforms that provide real-time feedback, multimedia content, social learning communities, and bring interaction and engagements into the mix.

Interactive content allows us to create truly personal experiences, shaping learning streams for personal and collective development goals.

Book an intake today, and let’s immersive ourselves in a session to explore your aspirations.

Kind regards,

Freelance UX/UI designer for learning systems.

Book your session today.

Always happy to do a 30-min consultation, and learn what you are passionate about.