Conversation Design will redefine digital product design.

Close experience gaps, turns negative emotions in positive experiences.

Design conversations between actors in your network. 

Build your Brand Assistant.

Imagine an assistant that welcomes you. Which introduces itself and connects you with people to get the job done. Remembers where you left off and guides you to your goal.

Once we embrace permissioned data and privacy by design we truly ditch login and registration walls. People simply subscribe to your assistant. Brand membership is the future, as long as you define your just cause clearly.

Design Assistants that have character, that surprise, wow and amaze. We only have to change our design mindset from application to assistant. Design for task-completions and desired outcomes. Become a meaningful brand and build your expertise into the network.

Design with emotions.

Build your business from the inside-out. Define you intent, purpose and meaning. Your story will only resonates when people understand your why.

Define your meaning, value drivers and emotional spectrum. Map the important processes for your business and design digital conversations between the most important actors in your network.

Build meaningful software, and surprise people by remembering all their effort.

Be bold, define your brand assistant with character in the digital space. Take people on interactive journeys from the first moment of contact.

Don’t be static, don’t hide behind the Internet, 
make people curious for more.

Most brands don’t move past features & pricing.

Close experience gaps between the actors in your network.

Close experience gaps

Deliver value from the first moment of contact. Ask what people want. Turn based interactions give people the options to shape their experience. 

Build Assistants that guides people to their goal.
Bring joy, fun and amazement back to digital product design.

Be curious and show genuine interest.

We can seriously overhaul our digital product design, but we need to change our design paradigm. We need to design conversations instead of pages.

Brainstorm your experience journey today!

The Brand Assistant Workshop

We assume to much in our applications. We silo education from our applications. People hardly know what to expect when they start interacting with you. Add character to your interactions.

Build a social online business and create your assistant with character and principles. Build what the world needs and connect actors in your ecosystem.

Ask customers, employees and partners what they need and humanize your software design. Let people fall in love with your assistants.

Index your experience gaps
Request an experience review.

Change your design mindset; build assistants instead of applications.

Embrace network thinking and send desired outcomes
through your network.

Network thinking is the future.

Stop wasting your energy in all sorts of applications and channels. Conversation Design gives you the opportunity to start a one-channel strategy and become a real social business.

Think Actors instead of users. Think story instead of target audience. Become your radical self in the digital space and design better lives for your consumers, employees, and partners.

Brand Assistants remove digital clutter and assist people in doing their best work. 

Colonial problem-solving is getting old; embrace network thinking. Don’t hoard problems, send problems through your network.


personal intent × shared purpose × collective meaning

Build your Brand Assistant and let people subscribe to your business.

NK Projects


Download the free worksheet at gumroad!
Extend your brand with a just cause and make the world a better place.
Free at Gumroad


We need to close our experience gaps by compounding our effort and insights into our Brand Assistant.
Do you support your business with technology, or do you scale your business with technology?


Prioritize your co-designed principles and you have your roadmap ready.
Extract the actionable design principles for your Brand Assistant and create stakeholder truth.

Stellar UX & Conversation Design courses.

Essential training for your brand assistant team.


Build your Brand Assistant.

Innovate your business by facilitating conversations
between actors in your network.

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About Stellar UX

Stellar UX is design research to safeguard our (digital) future. I was not happy with what we are designing as software. I remember Rene Lansink,

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