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Experience Review in Video

Micro-frustrations are the #1 traction killer.

Learn by reviewing together.

Learn to design with emotions.

Top Traction killers
in software.

1. Annoyance
2. Frustration
3. Confusion
4. Overwhelm
5. Doubt
6. Reluctance
7. Regret
8. Dissatisfaction
9. Guilt

These are the top traction-killers.
People buy, when they know why.

Experience Review Principles

1. Respect people's effort.
2. Learn by reviewing.
3. Learn by doing.
4. Design conversations, Not Pages.
5. Be polite, kind and hospitable.
6. We are not the robots!

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Step 1. Do the conversational brand checklist.

This checklist will run you through a set of questions which give a clear indication if your company would benefit from a conversational brand.


The hunt for micro-frustrations. Capture the human perspective in video.

Step 1. Where are you now?

We record your main task-completion as experience review in video.

This will expose emotions and micro-frustrations in your software. 

This video is in itself not so exciting, but it is a goldmine for attention and action points.

We will use this video to extract your experience journey.

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Example of an Experience review in video.

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A part of an Experience journey extraction. (Example)

Step 2. Extract your experience journey.

By listening to the commentary in the video we can extract the needs, wishes and frustrations like no other method can.  

We can also extract the exact flow of the chosen task-completion.

This gives us the content we need to extract your activity pairs. 

Extraction starts 2m25.

Step 3. Extract your activity pairs

We use the spreadsheet in the previous step to extract our activity pairs.

Assess activity pairs and on human centricity and adjust where needed.

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Index your activity pairs.

Step 4. Where do you want to go?

Co-design your first experience map with your activity pairs.

By combining the right questions with your activity pairs and domain information you can make your domain information actionable.

A unique method to combine designers and non-designers in value creation.

Combine application , education, your brand into your Brand Assistant.

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Design your experience map with your Domain Specific Language and human activity pairs.


Step 3. Design with Data & Emotion.

Onboard the user, all steps are saved automatically. Smart combination of questions and interactive answers pushes the user forward.

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Step 5. Write your first Experience Story

Choose a chapter in your experience map and write an experience story that uses the engagement formula.

Designing with data will show the true power of conversation design.

Step 6. Build an interactive prototype.

Now it is time to see the result in actions. In advanced prototyping software we make a demo of our experience story.

You can imagine that creating scripts instead of pages gives us a lot of creative freedom.

Permissioned Data opens up a new world to testing and service design.

Creating scripts to do acquisition is one simple example.

Compounding your effort and insights in the digital space will make your assistant more valuable over time.

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Step 7. Create your network map.

Conversation Design is based on network thinking and on-line co-creation. We design for experience gaps.

This will enable us to design fluid, seamless and frictionless experiences between the actors in your network. 

“A void in communication fills itself with negativity”.


Micro-frustrations are the #1 traction killer.
Assess your micro-frustrations and streamline your experience design today.

Our gut feelings drive our actions.


Emotions trigger actions.
Assess how your current offering resonates with an UX-expert.

Turn negative emotions into Positive experiences.


Video captures emotions best.
Only video can capture emotions across different digital touch points.

Learn how to use real-time media in your experience design.

Become a Conversational Brand.

Join the conversation today and research conversation design together.

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How to turn your page based application into a conversational assistant.

Materials that support the Stellar Design System

Free for members

Define your Brand Assistant

Book the workshop today!

Experience Review in video

Reveals if your application resonates with your visitors. 
Is it an offer people can’t refuse?

What in it for you?

Innovate your business with your domain specific language. (DSL)

  • Innovate your domain specific language.
  • A visualisation of your experience journey in an UX heatmap.
  • Close experience gaps and increase customer acquisition and retention.
  • Reduce friction, Optimize Traction and Profit.

Streamline your team-work

  • Newest Experience Design tools.
  • Learn to co-design Experience Maps.
  • Learn how to use real-time media.
  • Master argumented design

Level-up your experience design

  • Humanize your software
  • Turn negative emotions into positive experiences.
  • Optimize your traction and retention.
  • Maximize collaboration with pre-prototyping.
  • Compound effort & Insight in your Brand Assistant.

Book your Experience review

Turn negative emotions into positive experiences!