We need to shift our focus to co-design and focus on WHAT we are building in the digital space if we want to achieve social innovation. “Magic happens if the
Month: November 2020
Co-creation sessions flourish best when people join voluntarily. Co-creation tends to attract people who feel at ease in new situations, love change, and feel a purpose in participating in a
1 – Design conversational scripts instead of pages. 70% of the world is immersed in chat every single day. Yet, we still seem to design in pages. Let’s evolve and
Conversational Design (CD) might be the best way to engage with your customers. I argue that we are currently designing something static, something that takes effort to use, is repetitive,
I believe that we can be smarter about customer acquisition and retention as we adopt Privacy by default. We need to humanize our software and become hospitable in the digital
Brand Assistants make your domain information actionable using conversation design. The nodes in your network are people. The edges are best-practices, and your principles define your brand in the network.