Best Practices and tips for co-creation

  • Co-creation sessions flourish best when people join voluntarily. 
  • Co-creation tends to attract people who feel at ease in new situations, love change, and feel a purpose in participating in a challenge.
  • Co-creation is a process without hierarchy; the consensus that everybody in the room is equal and everybody has equal rights.
  • Co-creation must be well-orchestrated; you can’t expect to put a diverse set of people in a (virtual)room and become effective by themselves. Even worse, this will probably back-fire.
  • Time-boxing is the most crucial principle; putting pressure on tasks kills over-thinking and tends to bring out the best in people.
  • Here is where the co-creation facilitator plays an important role. The process must be facilitated and guided using well-defined exercises and worksheets.
  • The co-creation facilitator does not participate in ideation; he or she is the referee of the game I like to call: “Reason & Play.”
  • People must agree on the suspension of judgment; Personal feelings about each other and expressions of those feelings are prohibited.
  • Probably the most challenging part for most participants, being able to self-reflect and be self-aware while participating.
  • Phones are not allowed. 
  • Use a virtual workspace like Miro or Mural.
  • Co-creation is about action, combining dialog and exercises towards a specific subject, goal, or challenge. The goal is always to compound effort and insights into co-created value.
  • Co-creation does not do meetings.

Want to define your conversational assistant in a co-creation session?

Please have a look at our workshops on gumroad.

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