1 – Design conversational scripts instead of pages.
70% of the world is immersed in chat every single day. Yet, we still seem to design in pages. Let’s evolve and revolutionize chat and humanize our software design.
Conversation design brings back structure, ethics, and fun to digital product design.
2 – Turn your customer journey into an experience journey
In page-based design connecting touchpoints in meaningful ways is complicated. Does your app offer location-based services? Or is your App the same on the couch, on the move, or in your store?
Conversational Interaction Design assists your customers based on time, location, and context. Bridge the gap between the real and virtual world with your Conversational App.
3 – Combine application & education and engage your customers.
Conversation design combines application and education and this is an enormous unfair advantage. Make your domain information actionable and bring learning, application, and education together in engaging task-completions (digital conversations).
4 – Conversation Design loves blockchain applications.
Value & transaction are separated in page-based design systems; within blockchain applications, value & action progress parallel. Paying for knowledge could be redefined with conversational interaction design.
Become Blockchain ready!
5 – Choose for Design Experiments: Desired Outcomes + Traction objectives
Conversation design promotes daily build practices in multi-disciplinary teams. It forces interaction between developers and designers. Work in tandem, killing waterfall processes while embracing co-creation.
Define your Design Experiments as Desired Outcomes and Traction objectives and deliver value from the first moment of contact.
6 – Compound effort and insights and simplify your technology stack.
Conversational Design focuses on engagement; compound your stories, scripts & processes for actors in your network. Because of permissioned data, the structure of application design becomes much simpler.
7 – Conversational Brands are the Meaningful Assistants of the future
Conversation design enables us to design Assistants, instead of applications.
People want to engage with meaningful brands. Define the assistant vision and use conversation design to build relationships with your customers.
Conversation Interaction Design enables a rethink of products and services for the 21st century.
8 – Conversation Interaction Design is non-linear.
With Legacy financial systems we design for transactions. With Conversational Interaction Design, every moment in the flow can be a transaction moment. Give gifts, surprise people, be genuinely interested, all new possibilities in Conversational Design.
Engage, resume, surprise. The potential is endless.
9 – Conversation Interaction Design is a holistic design strategy for your organization
67% of the CEO’s still think design is veneer. Companies with a design culture know better than that. Conversational Interaction Design is a design research + design strategy; it combines stance, research, empathy, strategy, and creativity into one design system.
10 – Humanizing your software design results in traction.
In our current page based design paradigm, we still tend to communicate our product. People don’t buy a product; they buy a better self. Conversation Design enables you to design with thoughts, emotions, and actions; it enables you to design for needs instead of screens.
Resonate with your visitors and design conversations based on your values and beliefs.