What are Brand Assistants?

Brand Assistants make your domain information actionable using conversation design. The nodes in your network are people. The edges are best-practices, and your principles define your brand in the network.

Choosing an Assistant perspective enables you to redefine your digital product design in conversations instead of pages. “You bring your business conversations into the network.”

Our payment gateways are changing.

As money is becoming fluid, we need to adapt our digital product design. Our page-based design methods/flows are linear because of our legacy payment gateways. Money is becoming fluid, non-linear, so our technology must transition to our needs, wants, and aspirations.

It’s the 21st century, and we still design for screen-size.

If money is fluid, we need to design for time, location, and context. It still surprises me that all my phone applications are the same, yet I am in a different mood, state, or place. 

Meaningful digital conversations make us ethical by default

Brand Assistants design conversations for real-life. Brand Assistants enrich your real-life by providing a conversational interface.

Build your Brand Assistants by crafting your Actionable Design Principles to Design Better Lives. What intent, purpose, and meaning does your business have aside from selling products and services? Becoming a conversational brand enables you to bridge the gap between our real and virtual worlds in meaningful ways.

Once we realize that human-computer interaction is evil, we can start building assistants instead of applications. We need to shift our collective design mindset from human-centered to social-network-centered-design.

We need to choose Combine & Prosper over Divide and Conquer and design for Desired Outcomes. Digital and interactive storytelling is the future. Becoming a meaningful brand a must.

Learn to design conversations (screen + voice). Un-silo your business by merging education and application in digital conversations.

Assistants help you progress a task – where applications result in repetitive tasks – assistants help you complete something.

Innovate your domain-specific language

Innovate your business by focusing on your domain-specific language and co-create business in your network.

Brand Assistants will unleash our greatest human potential by sending challenges (problems) through the network. We must unlearn to hoard problems in our homogenic businesses. Our business will move into the network, so we better change the way we approach problem-solving.

Network thinking, distributed problem-solving and online co-creation are the new design mantras for the 21st century.

Brand Assistants return trust, credibility, responsibility, accountability, reputation, hospitality, and problem-solving to our digital space.

Social technology will safeguard our digital future

Perhaps you didn’t realize this, but we are trying to solve technology problems, but we need to design technology that helps us solve problems. Brand Assistants provide conversational apps to people to optimize their goal settings, workflows, and processes.

Brand Assistants provide interactive conversations based on time, location, and context and close the gaps between our real and virtual worlds. 

Success formula

Connect your talent in the digital space using the following success formula: personal intent x shared purpose x collective meaning.

Brand Assistants facilitate digital conversations that help change-makers achieve their desired goals.

Build your Brand Assistants today, humanize your software, and design conversations in the digital space.

Brand Assistants Principles

Build your social business into the network and design better Lives.

  • Design with Principles.
  • Define your brand character.
  • Define your just cause.
  • Privacy by default.
  • Ethical by default.
  • Design for actors using network thinking. 
  • Embrace distributed problem-solving. 
  • Adopt online co-creation.
  • Remove repetitive tasks by design.
  • Design for time, location, and context.
  • Be your radical self in the digital space.
  • Entangle principles, value, and money.
  • Design conversations instead of pages.
  • Turn emotions into actions.
  • Assist human activities and routines.
  • Design with emotions, not for emotions.
  • Act out your actionable design principles in your network.

Check our workshops.

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