I believe that we can be smarter about customer acquisition and retention as we adopt Privacy by default.
We need to humanize our software and become hospitable in the digital space. Go to any website or App, and you are ‘told’ what to do. We must move beyond utility and focus on the outcome.
Our software is harsh, full of assumptions. Polite and kind, not exactly words I would connect with our current digital design. Conversational Brands ask their customers what they need and guide people to their goals. We do this by designing conversations instead of pages.
Conversational Design / Conversational UX in short.
Imagine chat, but functional. Digital Conversations guide people to their goals. We all know Whatsapp, Signal, Telegram, Drift, Intercom; there are many. But those chat-systems create yet another channel on the side, which results in extra work.
Conversational design is different as it moves the chat-like interface front and center. You combine chat, questions, and interactive visual components for your domain. You connect actors in your network and assist them in delivering their best work.
Design for desired outcomes is an essential component. Heavily based on screenwriting logic, you create enticing conversational experiences for a specific result. How we don’t see the potential of engaging with our visitors online is mind-blowing.
Privacy by default
If you choose to design for Privacy by default, you will adopt a principle that gives you a truly unfair advantage. It lowers the risk of data breaches and enables you to build rapport with your customers.
Users receive ‘a copy’ of your digital assistant for themselves. This assistant will safely store their data, asks for consent when needed, and connects actors in your network for desired outcomes.
The assistant-perspective is a real game-changer because assistants work for the user. Assistants facilitate their owner and remove repetitive tasks by design.
Assisted and Permissioned data changes the whole design paradigm.
People can suddenly resume where they left off, review their actions, or review their previous work. People can react to digital storytelling, answer more openly, and tailor the experience to their needs.
If you approach people with meaningful content, people come back for more instead of you having to target them as you unclutter their digital lives.
Conversation Design might start a new customer-acquisition model where meaning becomes a commodity.
Build relationships with your customers in the digital space.
Brand Assistants enables you to build relations with your customers without the physical aspect. Because you promise you will guide them to their goals.
Start your conversational strategy today.
Start with a free experience review today. The is the first step to research if it makes sense to make your application conversational. If you don’t have an educational component, you can enrich your brand with a just cause. But choosing the Assistant-perspective will reveal your value-drivers.
Research shows that engagement increases, but perhaps the most important factor; your company-client relationship will change forever as your consumer becomes a participant.
If you want to build your Brand Assistant and become a conversational brand, book your experience review in video today.
We will review this video with your team and define your most important task-completion and actors involved.
Feel free to contact us to book your experience review!