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Define Actionable Design Principles for your 

This Workshop

  • Defines your reason of being
  • Defines your digital assistant character
  • Enables people in delivering their best work
  • Gathers people around your just cause
  • Ideal for Startups & Innovation hubs

Because dream teams are build with principles.

A shift from hype to help

Conversational Design

I truly belief Conversational Design is best suited for Service Design as we can easily close gaps in our experience journeys based on time, context & location. It’s important to note that Conversational Design has three trends:

  1. Voice Interfaces
  2. Chat bots
  3. Conversational Graphical Interfaces (You are here)


As Voice-interfaces and chat bots need serious time to mature, or can’t handle complex interactions, I focus on Conversational Graphical Interface.

I am creating a pool of brands who belief that designing applications in pages, is time-consuming, inefficient across channels and does not help in creating seamless, frictionless & fluid experiences. Nor does passive page based design give your brand a voice in the digital space. Something even the biggest Brand Agencies are still struggling with.

Experience review in video

The most effective way to identify micro-frustrations; small negative emotions triggered by interactions with your brand or application. Micro-frustrations make people decide to go elsewhere.
Book your UX review today! →

Conversational Principles

I am a big believer in conversational design and the new design potential it brings. These are my conversational design principles.
Download the list for free →

UX Review playbook

Want guidance in doing a proper UX review of you application? I created a helpful step by step guide. Free for all. Read more →

What are you building?

Learn how to build one digital assistant from your current applications. Contact me now!

1. Where are you now?
Experience review in video

I experience review projects and asses what you are building. Are you building around human activities? Are you using empathy? Do you focus on needs, aspirations and desires?
Learn more→

2. Where do you want to go?
Design Principles for Digital Assistants

I align stakeholders and enable teams to deliver their best work. Change your mindsets from applications towards digital assistants.
Workshop: Design Principles First →

3. How do we get there?
Stellar UX

I help brands, companies and teams bridge their customer experience gaps and work more efficiently by building their Digital Assistants.
Stellar UX Toolkit →


What Clients Say

Tip: Swipe left en right to switch testimonal. Touch to hold.


I worked with Niels for around 2 years when we were developing a new color system for our global customers. Niels re-designed the UX/UI and produced a great result. He is an easy-going and likable person and was a pleasure to work with. I strongly recommend Niels for freelance UX/UI projects.

Alan Cottenham
IT Manager / Valspar

I worked with Niels for over a year, but if feels as much longer due to how intense this period was.

I hired Niels as a Freelancer to initially do the the Visual Design for the consumer brand MVP, but I was tremendously wrong when I thought he would be limited to it. He did that with one arm and with the other he dived together with the team in huge amounts of data and researches and helped a lot in the UX and in many discussions of Digital transformation and the methodology used on the project development.

Niels also did the UX/UI for the professional brands that contained lots of challenges. Not limited to that, Niels is a extremely curious, open minded and creative professional with great skills to innovate and support digital projects.

For sure someone that I’m not only proud to have great conversations when it comes to trends and out-of-the-Box ideas and Startup projects, but to have as a friend. Definably someone that I would like to work again in my team and company.

Victor Soffiatti
Head of Data and Digital Media

Niels Kijf created a brand identity for our travel company Tears for Tigers Travel that exceeded expectations several times over.

Niels began the process by sitting us down in a very casual environment to interpret, understand and determine the fundamentals to the brand and the business.

The whole process was extremely natural and allowed the true elements and essentials to be told in the story, thus reflected in the identity of the company. From they’re a logo, brand shapes, business cards, marketing material and compliment cards were created.

Throughout the design process, Niels was attentive, efficient and a fantastic listener.

I highly recommend Niels for any company looking to create, design or identify their business.

Jack Baucher
Managing Director

Working with Niels on the responsive website of was great. He was very flexible in working hours and had a good understanding of our business and the goals our website has. He also has a good understanding of optimizing and designing for multiple screens from smartphone to tablet to desktop.

Sander Stricker
Product Manager at Sanoma Digital

Want to take positive action?

Help your team perform at their peak by defining your design principles


Are you interested in humanizing technology?

Lets design technology that is better for humans and better at interacting with humans.

The best way to achieve this is to change your teams mindset from application to assistant. 

Want to boost moral, give your team fresh purpose and bond people by aligning their vision?

Love to help and always ready to listen.

Kind regards,

Independent Experience Director


We turn static pages into conversational scripts.

Expose micro-frustrations in your application within 5 minutes. © 2011-2020

The Stellar UX Program

Humanize your Software with Design Principles.

For Brand Managers, Product VP’s, Product Managers & Digital Product Designers
who want to design engagement and traction, instead of functional experiences.


Experience review in video
What emotions are triggered by your application? Can we detect (micro)frustrations? Are there any experience gaps? The experience review video’s are used for analysis by senior experience designers. (10yr+) A review & learn format for product managers and teams. Book now

Workshop: Design Principles First

Humanizing your software design start with design principles first. Define your conversational assistant. A co-creation workshop for teams and stakeholders.

Book now

Stellar UX Toolkit for teams The toolkit for teams humanizing software design by designing with principles, focusing on human activity pairs, daily activities & routines, Emotion and experience mapping. Using Conversational Interaction Design to create a mindset shift from application to assistant. Free Toolkit for teams

All workshops, exercises and formats are remote compatible.

Learn more about humanizing your software design.

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