Niels Kijf.

I am a passionate, energetic digital product designer.

Love to cook, crazy for sports.

Niels Kijf profile picture

Freelance UX/UI Designer

Want to realise or update your webapplication?

Through my years of experience as User Experience Designer at Agencies and client-side, I can help you bring your idea to life (concept > design) always with good energy and always spirited.

We will co-work to produce the best materials to tell your story. A little bit about me. I am an interactive media entrepreneur born in Leiden (The Netherlands). I have a master degree in Digital Media Design, HKU (collaboration with University of Portsmouth, UK) and have recendency in Amsterdam.

If you would like to discuss any existing or future project, please feel free to view my portfolio or by giving me a call.

UX is a teamsport for all disciplines involved, hope to jump in your team soon!

Niels KijfDigital Product Designer / +31 6 5 163 0 162


I am an all-round digital product designer. Always hands on.

Three schools of interactive design.

  1. Silicon Valley – The glorification of the individual
  2. Asia – The network of the State
  3. Europe – Conversational co-creation platforms – The real social design paradigm.


  • Digital Creative Lead
  • Platform Brands – Connect people in your ecosystem and build value and benefits through real interactions.
  • Conversational Graphical UI
  • UX Design (Customer journey maps, empathy maps, product character canvas)
  • Design Systems (The way we work, UI Toolkit, Design principles, etc.)

Download my resume

Download my English resume Download mijn Nederlandse CV


I love design sprints and rapid prototyping, the quicker you can validate your ideas, the better. Team focus and go! Scrum / Agile is great, design thinking and co-creation (bringing in lead consumers) is awesome. Get the creativity flowing, not only discussing but also producing while you go.

  • My sketchbook
  • Sketch app + Craft + Invision
  • Principle for rapid prototyping
  • After Effects for interaction visualisation

I worked with Niels for over a year, but if feels as much longer due to how intense this period was.

I hired Niels as a Freelancer to initially do the the Visual Design for the consumer brand MVP, but I was tremendously wrong when I thought he would be limited to it. He did that with one arm and with the other he dived together with the team in huge amounts of data and researches and helped a lot in the UX and in many discussions of Digital transformation and the methodology used on the project development.

Niels also did the UX/UI for the professional brands that contained lots of challenges. Not limited to that, Niels is a extremely curious, open minded and creative professional with great skills to innovate and support digital projects.

For sure someone that I’m not only proud to have great conversations when it comes to trends and out-of-the-Box ideas and Startup projects, but to have as a friend. Definably someone that I would like to work again in my team and company.

Victor SoffiattiGlobal Digital Marketing Manager

User Experience Design

User experience design is emotional and strategic. It begins with an idea to improve the lives or task completion of users, and continues through every moment of the customer life-cycle. It is driven by a sincere vision that guides and justifies every design decision. My method?  Lean, user centered, killing assumptions along the way.

Platform Brands

There are four types of platform brands;

  • The guided subculture – In this subculture, the platform acts as a guide or, in extreme cases, as a commander.
  • The Stimulation Subculture – Most UGC-based platform brands are built on this ideology.
  • The Championing Subculture – These platforms, besides their apparent functional benefits, promote new ideals and calls for action to be delivered by users, thereby making each of us an agent in the creation of a new order – a different and enchanting new world.
  • The Seamlessness Subculture – While championing platform brands emphasize the changes they bring to the world out-loud, seamless intuition platform brands take the quiet and unnoticeable route of supporting customers’ lives with intuitive solutions (such as carefree, quality services) that deliver emotional benefits.

I facilitate co-creation sessions to help groups or stakeholder to come up with a confident platform definition. I do these session using ideation methodologies, which also includes lead consumers. Using all different perspectives help to set a validated course. Design principles are also an important part of this workshop. A lot can be achieved in a couple of days.

UI & Visual Design

In todays online world, use of visual design is more important than ever. Fresh and fitting visual design makes you stand out from your competition and creates a visual relationship with your users. If you have two similar products, the design will be the deciding factor!


Mobile: +31 6 5 163 0 162.

Skype: nielskijf