02-How I setup these articles

In these articles I talk about my experience in the field of UX, Design and Innovation. Design principles are a great way to define your project, without writing a whole manual for your project. Design principles work amazing in conjunction with an iterative mindset. They keep your process simple and of stellar quality. Design Principles guide your day to day design activities.

Having your design principles as a poster in the room, keeps your principles top of mind!

My methods are practical and super easy to put into action. Yet, never set in stone, always evolving. They flow and shape around a project like water. What I have learned over the years is that every digital project needs its own design principles. There is no one size fits. Design principles are the heart of your project.

I want to be able to share my knowledge. I want to give credit where credit is due. I want to involve you as quickly as possible. Stop pleasing and targeting your lead-customer, involve them! This the reason why I chose to publish this material; create, share, adapt and learn. Just the way I am.

Involving people around a specific challenge leads to spectacular results.

I believe in building relationships and life long experience learning. I believe in passion and drive. A lets go mentality! I will take action over talk every day.

Why I chose a Japanese theme?

I am attracted to Japanese design and culture. I really admire the Japanese craft of combining function and emotion into one. Want to experience this yourself? Have a look at the Western principles of design, and compare them to the principles of Japanese design in the following figure.

— Search for Principles of Design Western.


Do you notice something? Do you feel a difference? [Javascript Switch: Western | Japanse ]

Western principles of design are purely focused on function, where the Japanese also add emotion into the mix. They have to ability to add in something you can’t grasp, but still understand; mystery and empathy. I think the Japanese ethos for design connects really well to my vision for technology and design.

Technology today is far to much focused on function and features. I rather have a future where technology becomes less intrusive. A future where we aim for conversations instead of dictation. A future where technology supports us in our daily lives, not enslaves us to our screen.

Well defined design principles are the perfect fusion between function and emotion. They add character to your product and force you to make interaction more human.

This is the reason why I chose to use a Japanese theme, design principles work on the junction between function and emotion.

The Japanse Samurai sword is an amazing metaphore for Design Principles. The tuffness and sharpness of the blade will depend on how you forge your steal.

How you build it the key to your success

We arrived in the 21st century, we live in a digital age, a digital society where change is constant. Yet we still have a bad habit of conveyor belt thinking. Digital can be changed every minute, so we can drop the thought of perfection. We can iterate forward, increment towards perfection, we will never reach perfection anyway. Yet we need to decide what our first step is, design principles allow you to frame this first step really well, without jumping to features and functions.

In this e-book I compacted 15 years of design experience and boil it down to the essence; `Create your Design principles first, before your project starts!’ They will fuel the passion, drive and purpose for your project. They are a motivational tool for your day to day creative endeavors.

An amazing side effect? Design principles will enable you to create a meaningful products with really resonate with your audience. Word of mouth will skyrocket your products, people just notice a difference and talk about it. Your software just became more human and warm.

Design Principles First,
Niels Kijf

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