Nowadays there is a lot of focus on the how we produce. Scrum, Agile, sprints are words you probably hear every day. Although how we produce in an efficient manner is important. I argue that the what we produce is even more important.
The how can be fixed with self-steering ambitious team. A team which can test their assumptions with a quick time to market and a peer-group for feedback. Important questions are: What is success for your project? How do we define our design principles with important stakeholder? And how do we visualise our project so we can create insight for the team, while strategise our next steps.
Design principles are your product vision, a frame of reference and guidance for your ideation and building process. Design principles enable continuous improvement and iteration based on stakeholder truth. Design principles give direction to your collective thought process. It scales and aligns over different stakeholders.
Don’t please your customer, involve your customer.
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