Nowadays their is a lot of focus on the how we produce. Scrum, Agile, sprints are words you probably hear every day. Although the how do we produce in an efficient manner is important. I argue that the what we produce is even more important.
How can you make a frame of reference for your ideation process, which enables Kaizen (Continuous improvement). This is where design principles come in, design principles give direction to your collective thought process. It scales and aligns over different stakeholders.