- The Valley
- Project planning
- UX Design
- UI Design
- Onboarding concept
- Multi language setup
- E-commerce checkout
- Colour selection
- Product filtering
Global consumer e-commerce platform
Beginning 2016 I took part in the Flourish team. We were set out to design a new global consumer platform. 5 countries took part in the pilot program.
We designed for three major journeys:
- Help me find my style
- Deliver my vision
- Perfect professional results
Each journey needed it’s own custom flows and content. Help me find my style was based on inspiration and matching colours. Deliver my vision was a colour to product journey and perfect professional results was based on a seamless filtering process adding colours at a later stage.
A great project see the Dutch live website here.
Color & material
Choosing a base colour for a company that sells colours is a challenge. We choose a lightened blue (turquoise) for the consumer side of the platform.
What We Delivered
A full responsive design delivered to the outsourcing company in India. Although some of our design team where in London, we managed quite well using our Styletile and iterative design method.