The Conversational Brand checklist

Estimated reading time: 1 min

Design for Desired Outcomes. Facilitate digital conversations between actors in your network. Index opportunities in your network by recording meaningful conversations with your customers and partners. Create a positive impact with your business by embracing conversation design.

Let’s run through this checklist together during a zoom-call!


Tell us something about your organization

  1. Who are you?
  2. What do you do?
  3. Why does it matter?
  4. Why should people care?

Do you use technology to support your business, or do you use technology to scale your business?

  1. Support our business
  2. Scale our business

Do you have a solid Brand Definition in place?

  1. Yes
  2. No
  3. In progress

Did you define design principles for your digital space?

  1. Yes
  2. No

Do you use implicit or explicit design principles in building your software?

  1. Implicit design principles
  2. Explicit design principles

Are you building individual or shared experiences online?

  1. Individual experiences (For one person)
  2. Shared experiences (Between multiple people)

Which perspective do you use in your software design?

  1. Product/Business Perspective
  2. User Perspective
  3. Human Perspective
  4. Planet Perspective
  5. Not sure

Are you building functional or social experiences in your software?

  1. Functional / Rational
  2. Social / Emotional
  3. Both

What is the role of software for your company?

  1. Software supports our business.
  2. Software is our business.

Do you define sprints or experience maps?

  1. Sprints
  2. Experience maps.

Do you continuously improve your software?

  1. Yes
  2. No

What is design to your organisation?

  1. How things look.
  2. How things work.
  3. Combination of both, with a focus on how things work.
  4. Combination of both, with a focus on how things look.

Do you build digital applications or digital assistants?

  1. Digital applications
  2. Digital assistants
  3. Both

Do you use software to build relationships with your customers?

  1. Yes
  2. No

Do you continuously involve customers in your software design process?

  1. Yes
  2. No

Are you actively building an online community?

  1. Yes
  2. No
  3. We plan to

Are you budgeting time or value?

  1. Time
  2. Value

Are you asking or telling people what to do in your software?

  1. Asking
  2. Telling

Build your Conversational App.

Humanizing your software is your best growth strategy! Relationship building in your digital domain starts with digital conversations. Being genuinely interested in what people want, need, and desire is the first step towards becoming a conversational brand.

Your Conversational App will be a delight to people.

You will soon experience that conversation design is easier than you think!

Niels Kijf

Request a free experience review of your software →

The first step to make your page-based application conversational.

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