The checklist: Become a Conversational Brand.

Estimated reading time: 2 min

Becoming a Conversational Brand is the process of transforming send-only, functional, and reactive Brands into pro-active, hospitable, polite Conversational Brand Assistants.

Your Conversational Assistant guides your audiences to their desired outcomes.

Don’t tell people what to do, ask them what they want, need, and desire.

Building your Conversational Brand assistant will enable you to build relationships with your audiences by facilitating Artful, Fun, Humoristic, Wow, Joyful, Shocking, or Surprising experience in your domain. Capture and build the best-in-class processes and experience journey in your domain.

Conversational Brands reclaim their brand-ownership in the digital domain. Conversational Brand assistants service people based on time, location, and context! Conversational Brands turn software into Humanware.

Making your domain information actionable, become a meaningful brand, and become hospitable in your digital space by embracing Conversational Interaction Design.



Tell us something about your organization

  1. Who are you?
  2. What do you do?
  3. Why does it matter?

Do you use technology to support your business, or do you use technology to scale your business?

  1. Support our business
  2. Scale our business

Do you have a solid Brand Definition in place?

  1. Yes
  2. No
  3. In progress

Did you define how your brand acts in the digital space?

  1. Yes
  2. No

Do you use implicit or explicit design principles in building your software?

  1. Implicit design principles
  2. Explicit design principles

Are you building individual or shared experiences online?

  1. Individual experiences (For one person)
  2. Shared experiences (Between multiple people)

Which perspective do you use in your software design?

  1. Product/Busines Perspective
  2. User Perspective
  3. Human Perspective
  4. Planet Perspective

Are you building functional or social experiences in your software?

  1. Functional / Rational
  2. Social / Emotional
  3. Both

What is the role of software for your company?

  1. Software supports our business.
  2. Software is our business.

Do you define sprints or experience maps?

  1. Sprints
  2. Experience maps.

Do you continuously improve your software?

  1. Yes
  2. No

Is your intent, purpose and meaning clearly defined?

  1. Yes
  2. No

Is your moral compass in your people or in your brand?

  1. In our people / culture
  2. In our brand definition.
  3. both

What is design to your organisation?

  1. How things look.
  2. How things work.
  3. Combination of both, with a focus on how things work.
  4. Combination of both, with a focus on how things look.

Do you build digital applications or digital assistants?

  1. Digital applications
  2. Digital assistants
  3. Both

Do you use software to build relationships with your customers?

  1. Yes
  2. No

Do you continuously involve customers in your software design process?

  1. Yes
  2. No

Are you talking about your product or the experience with your product in your communication?

  1. About our products
  2. About the experience with our product

Are you actively building an online community?

  1. Yes
  2. No
  3. We plan to

Are you budgeting time or value?

  1. Time
  2. Value

Are you asking or telling people what to do in your software?

  1. Asking
  2. Telling

Build your Brand Assistant

Humanizing your software is your best growth strategy! Relationship building in your digital domain starts with digital conversations. Being genuinely interested in what people want, need and desires is the first step towards becoming a meaningful brand.

Building your Brand Assistants starts with a solid Brand Definition and your Just Cause map.

Your assistant has to be mesmerizing and delight people.

Your Brand Assistants scales your business and provides meaningful task-completions in the digital space.

You will soon experience that becoming meaningful is easier than you think!

Niels Kijf

Is your Brand ready for a Brand Assistant?
Request an experience review of your software →

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