A design journal by Niels Kijf
Conversation Brands
Make information actionable with Conversational Interaction Design.
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Conversation Design gives your Brand a voice in the digital space
I believe that we can be smarter about customer acquisition and retention as we adopt Privacy by default. We need to humanize our software and
What are Brand Assistants?
Brand Assistants make your domain information actionable using conversation design. The nodes in your network are people. The edges are best-practices, and your principles define


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- Brand Assistants (2)
- Co-creation (2)
- Conversation Design (3)
- What if … (1)
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Are we building the wrong things in the digital space?
Think about it. This is our current engagement map in solving problems. Colonial New Business Development is getting old.Innovate your business by visualizing your Engagement
Conversational Brands design a better future.
Conversational Brands design real social networks. The nodes in this network are people, teams, organizations, or brands. The edges are best-practices; your principles define your
We need to innovate the way we work to create a better world.
We need to shift our focus to co-design and focus on WHAT we are building in the digital space if we want to achieve social
Best Practices and tips for co-creation
Co-creation sessions flourish best when people join voluntarily. Co-creation tends to attract people who feel at ease in new situations, love change, and feel a
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REMOVE MICRO-FRUSTRATIONS
INSIGHT
Micro-frustrations are the #1 traction killer.
Our gut feelings drive our actions.
CLOSE EXPERIENCE GAPS
INSIGHT
Emotions trigger actions.
Turn negative emotions into Positive experiences.
REAL-TIME MEDIA
INSIGHT
Video captures emotions best.
Learn how to use real-time media in your experience design.