A design journal by Niels Kijf

Conversation Brands

Make information actionable with Conversational Interaction Design.

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What is Conversation Design?

Conversational Design (CD) might be the best way to engage with your customers. I argue that we are currently designing something static, something that takes

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What are Brand Assistants?

Brand Assistants make your domain information actionable using conversation design. The nodes in your network are people. The edges are best-practices, and your principles define

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REMOVE MICRO-FRUSTRATIONS


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Micro-frustrations are the #1 traction killer.
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Our gut feelings drive our actions.
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CLOSE EXPERIENCE GAPS


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Emotions trigger actions.
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Turn negative emotions into Positive experiences.
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REAL-TIME MEDIA


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Video captures emotions best.
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